2020 Game Changers

Social Media Tips

Use social media to promote #UnionsForAll during the 2020 presidential election.

Official SEIU Social Media Profiles
SEIU Election Action Website
#UnionsForAll Hashtag

The official hashtag is #UnionsForAll. All publications on social media should include this tag. You may also want to include other hashtags relevant to your event. This will boost the visibility of our posts and show other members, the public, and 2020 presidential candidates that we’re serious about demanding action on our issues.

Creating Content for your Events
  • Be short and to the point. Avoid long posts to attract attention and gain readership. 280 characters is the limit for Twitter. Under 200 is better.
  • Get creative. Photos, graphics, videos are great ways to catch someone's eye. There are lots of apps out there to help too, like PicCollage, WordSwag and more.
  • Be authentic and original. What can your audience get from you that they can’t get from someone else they follow?
  • Start conversations. Social media is about engagement. If you can ask a question, create a poll, or connect with people in comments, do it!
  • Know whose attention you want to attract. If you want to reach other members, post about issues you know they care about too. If you want elected officials’ attention, let them know you’re one of their constituents.
  • Listen and respond. If you post and get a response, keep the conversation going by responding back - especially if it’s a question they want answered. Like their comment, and post or retweet a response if it makes sense.
Sample Posts

Today, @LOCAL is at PLACE to call on @candidate to share his/her plan to ensure all people have the right and the opportunity to join a union. #UnionsForAll

Along with my union coworkers, I’m committed to electing a candidate that will restore our democracy and economy. Today I’m at PLACE to call on @candidate to share his/her plan to ensure anyone can join a union. #UnionsForAll

Poverty wages hurt families, communities, and our whole economy. Our next president must stand up for working people and our right to join together in a union. @candidate, tell us your plan! #UnionsForAll

.@candidate is speaking today at PLACE. We hope he/she will tell us his/her plan to put people before corporations and the wealthy few. #UnionsForAll

.@candidate, what’s your plan to make sure that everyone has access to quality, affordable healthcare and that all healthcare jobs are good, family-sustaining jobs? #UnionsForAll

Immigrants make our union and our country strong. @candidate, if elected president, how will you make sure that immigrant families are welcome, safe, and free in America? #UnionsForAll

Big corporations like McDonalds that pay poverty wages should be held accountable to their workers and to taxpayers. We need a president that puts the people before corporations. @candidate, do you agree? #UnionsForAll

Racial inequality shows up in our criminal justice system, our banks, our neighborhoods, our schools, and our jobs. My union is committed to the work of dismantling systemic racism. @candidate, are you? #UnionsForAll

We need to create a system where students can go to college without being trapped under a mountain of debt and teachers have a good, union career – not poverty-wage jobs. @candidate, what do you think? #UnionsForAll

Climate change is real, whether you believe it or not, and we’re running out of time to do something about it. @candidate, how will you address climate change and ensure a just transition to good, green, union jobs? #UnionsForAll

Eric Swalwell
Eric Swalwell
Member of Congress

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Mike Gravel
Mike Gravel
Former U.S. Senator

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Joe Biden
Joe Biden
Former Vice President

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John Delaney
John Delaney
Former Member of Congress

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Beto O'Rourke
Beto O'Rourke
Former Member of Congress

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Joe Sestak
Joe Sestak
Former Member of Congress

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